A font is not just a font; take a look at the notorious Comic Sans if you ever find yourself thinking otherwise. Fonts are enormously powerful in setting the tone and personality of a brand. With thousands of fonts to choose from today, some organizations go to the extent of spending thousands on creating a bespoke font, unique to them, in order to stand out from the crowd. And while it all boils down to your preferences, here’s a font that you would not want to miss out on, especially if you frequently indulge in print design.
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