Regardless of the industry, business owners know fully well that exhibitions are a crucial part of their sales strategy. As such, the marketing department can often be under pressure to generate enough interest in the business. And as the budget gets tighter and exhibition prices rise, ensuring that exhibition and trade show presence is maximized is more important than ever, and it doesn’t have to be expensive. Since the exhibition booth design is the most crucial part, here is a resource to help you get it right.
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