In today’s competitive beverage marketplace, standing out on store shelves is crucial, and soda cans are no exception. To differentiate brands and grab consumers’ attention, package designers employ art-inspired labels, modern, sleek, and simple designs, elegant typography, color, and the tactile feel of the product. Not only that, companies are now also indulging in a fair bit of visual storytelling to adopt a tone that truly speaks to their niche audiences and reflects their values.
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