How does the way a book is produced helps it stand out on the shelf? We live in a very visual world, so what a book looks like is important – So while the old adage tells us to not judge a book by its cover, the fact remains that we do. Publishers know this, and take it into account. And if you think designing a book ends with you designing a great front and back cover for your client’s new print outing, you’re mistaken – the layout of every page and typographic choices play a role as important as the cover design, if not more.
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