The current business climate is heavily in the favor of contemporary marketing channels, be it social media, email newsletters, retail apps or any other digital medium. Poster advertising, however, is far from dead – it has just transcended into something bigger and better. High streets remain inundated with large format posters highlighting the best of what brands can offer, demonstrating their ongoing utility in advertising to this day. Homes and offices employ posters to bring a pop of colors to the otherwise lifeless and clinical interiors, wherein both deeply personal and extremely generic content find their rightful space.