A product’s packaging is as important as the product itself. Your product’s packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. Consumers are willing to pay more for goods and services from sustainable companies, and a lot of brands are turning to sustainable packaging for this reason as well as others, such as corporate social responsibility, reducing their carbon footprints and reducing waste. All in all, it’s a great time for designs to pull their socks up and up their design game to survive the cut-throat competition and emerge victorious.
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