Instagram is undeniably one of the most important social channels around, and we’re positive that any marketer not yet using it is missing out on something big. You may not think of it as a marketing tool, but Instagram has attracted the attention of brands around the world for its potential to achieve high levels of engagement and brand awareness. Whether you manage the social media of a big corporation, a small business, or you’re using it to promote your own personal brand, incorporating Instagram into your marketing strategy is a must in today’s age.