Packaging plays an important role in the perfume industry, as visual communication applied to packaging design may increase its influence over the consumer, even to the point where it affects olfactory perception. If a perfume packaging is in a rough or odd-shaped bottle or box, it won’t be appealing and catchy. If the container has feminine structure or features, it is perceived to attend to the females, while a generic shape suggests the target audience is either men or gender-neutral. If you are in the process of achieving the perfect design for a perfume packaging exercise, this perfume mockup by Estefania Fernandez – featuring a perfume bottle held by a female – might be just what you’re looking for!
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