Think about the last purchase you made. What made you get that specific brand? Was it something you genuinely needed or an impulse buy? Now that you thought about it, you probably bought it because the packaging appealed to you. This means that aesthetics matter, and it can make or break the purchasing power of a product. If your product isn’t wrapped in packaging that exudes authority and demands attention, then they only line the shelves and orders bounce right off of them.