Logically, the use of microcontent made more sense on a mobile platform than in any other medium, so “Mi Taringa!” was chosen as the beginning of a strategy of mobile standalone products. Thus, they expected to penetrate the market of humor, memes and GIFs in Spanish, that was very popular worldwide, but was yet to be explored in Latin America. We had to design and develop the app in only 10 weeks, helping Taringa! to position itself as the main source of entertainment in the little breaks people have when using public transportation or waiting at the doctor’s office.
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