ZER, then called Beko Ticaret A.?., was founded in 2003. In 2007, it was renamed Zer Merkezi Hizmetler ve Ticaret A.?. and became “Turkey’s best and the world’s leading strategic purchasing and efficiency center”. In 2013, Promena, a procurement and supplier solutions platform, joined the Zer family with the goal of “excellence in procurement”. Our private personnel transportation service Ara?ste was launched in 2016. Zervis, a smart tracking service for passenger transportation by buses, minibuses, etc., was launched in 2018. ˙Ingage Dijital Pazarlama Hizmetleri A.?. was established as an equal partnership between Zer and WPP, a global company that combines its experience in digital media and marketing activities.
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