Hey everyone! Hope the week is going great and you are crushing those projects =) Here’s a look into 9 pages of the 60 page plus brand book I’m putting together right now! Putting these brand books together is always so rewarding for me. It’s a collection of all of the hard work I’ve put in for months of building out a new brand. This is also one of the most important phases of the project. It doesn’t matter how awesome of a brand you create, if the company can’t keep it consistent and follow the guidelines. This handover phase needs to be seamless and well executed. I typically give a full brand presentation to the entire company to get everyone on the same page! Here’s what I typically include in my Brand Identities: Logo – Full Logo Icon Breakdown of Logo Social Media Photo Logo Color Options Clearspace Do’s and Don’ts Sizing Color Palette – Primary Secondary Neutrals Color Usage Typography – Primary Type Specimen Secondary Type Specimen Type Styles Visuals – Illustration Style Icon Style Photography Brand Texture Like I mentioned before, I’ve started creating templates in sketch for my brand guides. In the past i’ve easily spent 8hrs+ building out brand guide books. With this template i’ve reduced that time in half. Let’s humanize your brand! Get in contact with me [email protected]
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