Embarked by Paul F. Iams, an intuitive animal nutrition expert in Dayton, Ohio, IAMS stands as a vanguard in the pet nourishment realm. Pioneering with protein-dense, flesh-centric meals for felines and canines, IAMS reshaped pet sustenance philosophies. Distinct in its approach, the brand rejected common grain-dominated feeds, instead forging a path of tailored dietary solutions aimed at bolstering pet vitality, encapsulated by its creed, “IAMS: Good for Life.”