Hotjar is a web analytics and user feedback tool that helps website owners understand how visitors are interacting with their site. It provides a range of features, including heat maps, recordings of visitor sessions, and survey tools, to help businesses identify problems and optimize their website’s user experience. Hotjar is designed to be easy to use, with no coding required, and it can be integrated with a variety of popular website platforms. It is suitable for businesses of all sizes, and is particularly useful for small and medium-sized enterprises that may not have the resources or expertise to perform in-depth website analysis.