The logo of the Buffalo Wild Wings Bowl featured a literal implementation of the name of the bowl. You could see a winged buffalo at the top of the design. From both sides, there were three white stars. Below, the name of the game, “Buffalo Wild Wings,” was written in white across a black banner. Below the banner, you could see a yellow field featuring the word “Bowl” in black. The “O” was formed by a football. The overall shape of the Buffalo Wild Wings Bowl logo was a shield.
