Wordmark concept I explored for 20th Century Fox film The Greatest Showman. So awesome working with the in-house 20th team on directions for the title logo. Custom lettering on this one. 20th’s desire was for it to feel slightly reminiscent of the times of P.T. Barnum, but to not look old, but rather modern, as the movie is a very modern take on the man’s life and story. So I went sans serif with a hint of flourish and the unexpected.
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