Decades ago, branding was solely confined to a name, slogan, sign, symbol or design, or a combination of these elements that distinguished one company, product or service from another. Today, branding is more complex and even more important. It is no more about just getting your target market to select you over the competition, but also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its essence, branding is a problem-solver, and no wise designer would dare take it lightly.
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