The importance of icons for both business and web purposes is simply insurmountable, as no other graphic asset(s) have the ability to convey information about a company – such as its brand, product, and instructions – with half as much intuitiveness, which is important to websites where traffic comes from all over the world and users speak a variety of different languages. Phone, email, and social media icons are universally recognized and can easily transcend language boundaries. This visual communication thus makes navigation and the overall user experience a whole lot better.
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