Nuanced variations in the animated toolkit represent FOX’s new masterbrand in virtually any style or material, from animated and live-action comedy to unscripted series to groundbreaking dramas. Trollbäck+Company also created a digital/social guide and toolkit for the brand that was larger than its on-air guidelines –– another reflection of the brand’s shifting strategy. The new FOX identity is featured across all of FOX’s17 owned-and-operated stations and over 185 affiliate stations across the country, further propelling the rebrand across channels and platforms.
Fox’s new visual symbol looks simple yet unusual, representing geometric figures assembled together to form something reminiscent of the word “FOX”. Such a design will surely make the brand stand out in the streaming entertainment sector. As the designers note, while making the logo, they tried to present Fox as a brand influencing the contemporary culture, forming the picture with individual pieces.
