Farming First is a global advocacy campaign that works to promote sustainable agriculture and food security. It was launched in 2010 and is supported by a coalition of organizations that represent farmers, agribusinesses, research institutions, and civil society groups. Farming First works to raise awareness of the importance of sustainable agriculture and to promote policies and practices that can help to feed a growing global population in a sustainable way. Its goals include improving food security, increasing the efficiency of agriculture, and reducing the environmental impact of farming.