While the logo’s general forms, including the central bolt, have remained the same, the change concerns the logo’s coloring. Switching from blue to gradient of blue and pink with some orange hues, the icon really reminds of the colors of the Insta’s camera. Although an announcement from Facebook says nothing about the connection between the two logos, their likeness was noticed by users on social media.
Actually, the consistent logo design for the two services can be connected not only with Facebook’s aspiration for a brand integrity, but also with the fact that the company is about to launch cross-app messaging with Instagram. The upcoming application will allow Messenger users to directly communicate with those who use Instagram. It will also offer some new features including selfie stickers and a vanishing mode which will make messages disappear after the set time period.
