Bill Bishop initiated Blue Buffalo in the U.S., driven by a vision to infuse pet diets with superior, wholesome components. This pursuit began with the intent to provide Bishop’s canine companion, Blue, with nutritious alternatives following a cancer battle. Blue Buffalo actively embraces a philosophy that champions real meats and consciously avoids poultry by-products, grains, soy, and synthetic enhancers, dedicating its ethos to boosting pet vitality and wellness with nutrient-dense foods.