Biophilia – the love of nature – is the concept that humans are innately attracted to nature. And as such are drawn to all things in the natural world. It follows then that incorporating a biophilic-focused design strategy in your graphic and print designs can be quite effective when it comes to making them instantly attractive to users. For this very reason, the natural world has been a source of inspiration for designers for centuries, and you wouldn’t believe what wonders a bit of nature could do to your designs.
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