The name says it all: handwritten fonts, sometimes called script fonts, are a type of typography designed to imitate penmanship. This style of typography brings a certain personality to its design, whether it is classy yet fun, or formal but personal. By choosing a typeface that looks handwritten, you give the viewer a sense of personal relationship between your business and the audience, as if that message was written specifically to them. Choosing to use a handwritten font rather than a stereotypically business style typeface helps your print marketing, direct mail, or signage stand out from those of your competitors.
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