Every woman (and a few amazing men!) out there has had the experience of walking into a beauty store for that “one thing,” which ended up with them walking out with two additional items they weren’t originally planning on buying. At least one of those extra items is always something that attracted them – they liked it and spontaneously decided that they needed it in that moment. It’s natural for people to feel attracted to amazing designs that speak directly to them – the consumers. No one is immune to the psychological and emotional pull of attractive branding and design, and there’s no better example for it than the beauty and cosmetics industry.
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